BSNA

We created this video animation for the British Specialist Nutrition Association to fully explain how patients receiving Parenteral Nutrition (PN) can effectively manage their treatment at home once discharged from hospital. The animation answers a number of questions that patients will inevitably have.

With bespoke graphics and characters that are designed to be personable and relatable, the video helps break down barriers to understanding, especially for patients who are worried about receiving PN outside of a hospital environment, or caregivers who may be unfamiliar with PN.

The project process also included a detailed storyboard that outlines the narrative structure and flow of the animation. By displaying the sequence of events and visuals on a storyboard, BSNA were able to ensure their key messages were going to be conveyed clearly and effectively, ensuring consistency and clarity throughout the video animation.