Direct Contractors

Direct Contractors Animation

Direct Contractors needed a video for their website that demonstrates their dedicated directory and marketing platform for Contractors and Interim Professionals working in the Manufacturing and Engineering sectors. Being a employee/employer-based service, we decided that an animation with bespoke characters and work-based scenarios would be the best way to engage and explain their service to their audience.

4k Animation

The animation was created in 4k, which is four times the resolution of HD, so that playback on the Direct Contractors website would be sharp.

Custom Graphics

As well as a brand new animated logo, all of the graphics in the animation were created from scratch, with bespoke characters and scenarios to represent the audience members and potential customers Direct Contractors were trying to engage.

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Watch the video below to find out about the Animation process at AVInteractive