MBA Polymers

MBA Polymers

This production combined cinematic  footage with bold, graphic animation to tell the story of the MBA process from “Dirty” to “Clean.” Created as a two-minute brand film for the website, the video was designed to showcase not only the transformation of materials but also the people behind every stage of the operation.

The creative approach centred on a seamless blend of 4K cinematography, dynamic drone footage and bespoke motion graphics, creating a 50/50 mix of live action and animation. Every animated sequence was developed in line with the MBA brand guidelines, using clean graphic design  and engaging transitions that integrated naturally with the filmed content. A detailed storyboard formed the foundation of the production, allowing every graphic, animation and camera shot to be carefully planned before filming began. With such a graphically driven piece, the storyboard played a crucial role in refining the narrative and ensuring every visual element supported the story.

Filmed across multiple operational sites using large format 4K cameras, compact action cameras and aerial drone footage, the production captured the scale of the facilities while highlighting the people and expertise that drive the business. Additional stock footage was carefully incorporated where appropriate to create a cohesive and visually diverse final film.

As an Adobe Certified Professional in Visual Effects and Motion Graphics, this project is a strong example of our full creative offering, bringing together concept development, storyboarding, graphic design, motion graphics, professional voice over production, cinematic 4K filming and striking drone cinematography into a single, engaging brand story.