This is usually the first question we get asked, it’s also really difficult to answer because there are many variables that affect the cost.
It’s a bit like being asked “how much is a car?” well we all know that would depend on a multitude of factors, like brand, style and specifications.
What you should really be asking to yourself is, “what is a video worth to my business?” is the potential return on investment more than the cost?
Answering that question is not something we can do, but we can certainly help you identify the best ways to maximise your investment and help you decide what’s right for you and what budget you will probably need.
The clearer your goals and brief to us for your video, helps us be more accurate and cost effective with your quote.
If there are many variable or unknowns we have to err on the side of caution which will inevitably increase our quote to cover all eventualities.
How we work out the cost !
The cost for us to make a video is largely dependent on how much time is required to produce all the parts necessary, which may include things like :-
- Coming up with the creative ideas
- Logistics Planning & Preparation
- Creation of a storyboard or treatment
- Script writing
- Filming
- Animation
- Graphics
- Editing
- Colour Grading
- Mastering & Encoding
Then there are non time related items such as:-
- Equipment Hire
- Insurance
- Travel costs
- Presenter costs
- Voice artist cost
- Music licences
- Stock images and footage licences
- Subscriptions
In a nutshell to create a video there are 3 steps:-
- Pre-production which includes all the planning design and logistics
- Production which is acquiring the content, i.e filming, sourcing voice overs and stock imagery
- Post Production which is the phase of pulling everything together into the final video
So the two factors that generally affect the cost most are:-
- The acquisition of the content, where and how? How many locations etc.
- The duration of the final video (a 6 minute video is twice as much work as a 3 minute video, it’s as simple as that)
Generally in the corporate world the objective is usually to keep the video as short as possible to maintain engagement, viewers just want to get to the info they don’t have time to watch waffle. So that’s good news on the editing front and keeping costs down.
There are certain aspects that clients can if they wish get involved in, which can in certain cases reduce the cost, eg. quite often clients write the initial script, after all clients are experts in their subject.
Listen to what one of our customer say about return on investment.
Contact us today for a no risk chat about how we can increase your exposure.
