This animated explainer video was created to provide an overview of 3radical and how the Voco platform enables brands, businesses and communities to quickly and easily engage their audiences through the use of innovative game science techniques that encourage and reward interaction. 3radical are a global company with offices in Bristol in the UK, Singapore, Australia and the US. The graphics included in the animation were created to embrace their brand guidelines to ensure the video animation has a relationship with all other 3radical promotional content.
The animation was created in 4k, which is four times the resolution of HD. The result is pin-sharp graphics within the animation.
The use of the 3radical colour palette created a bold animation with a very stylised look. The bespoke animation captures the brand identity perfectly.