Lexus

Working on behalf of Heather Robinson Ltd, who curated the 2023 Lexus event in Alicante, AVInteractive were tasked with capturing the essence of the event over a five day period. To ensure the scope and scale of the four week event was showcased, drone footage was captured for the test drives, as we are licensed by the EASA to fly for commercial use in the EU. Filming Voxpops – which are short informal interviews – was the chosen route to creating the narrative, as this approach ensures that the excitement from the delegates is captured, via real, unscripted responses.

Pre Event

AVInteractive Ltd. was sent to the Lexus HQ in Brussels for a week to create the opening and closing video content that was used each day at the event.