Royal Life Saving Society – NLA

Alistair and Jonny Brownlee MBE
Royal Life Saving Society

This series of YouTube videos was created to promote and explain the new offering from the Royal Life Saving Society – the National Lifesaving Academy – which offers a suite of progressive awards that teach personal survival, first aid, CPR, rescue, and fitness skills to anyone aged 12 years and over. The videos have been created using a wide range of techniques including the use of our portable green screen to capture the interviews with Alistair and Jonny Brownlee, drone footage, and animated graphical overlays.

Animated Overlaid Graphics

Animating sections of the script to appear on screen creates strong messaging, and grabs the viewers attention if the video is on mute.

Portable Green Screen

If the location for capturing the interviews isn’t in-keeping with the production, a useful trick is to use a portable green screen. By doing this we have been able to make the background graphically ‘on brand’ with the National Lifesaving Academy.

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